The shampoo/conditioning process is very important in creating volume. It’s actually almost more important to know how to properly shampoo/condition so that you can prevent weighing down your hair. It is so easy to overdose on heavy conditioners thinking you’re repairing your hair, when you’re actually caking on more and more build-up, causing small tiny hair. So sad y’all.
So, here are my steps for the best, most volumizing shampoo to create enormous hair.
Step 1: Use a good shampoo, of course! A volumizing shampoo is always a plus, or a clarifying shampoo to remove product and pollution build-up. Be careful with clarifying shampoos though, they can strip your hair. You don’t want to use them more than once a week or every other.
Step 2: Shampoo thoroughly. Get all that dirt and grime out. I’ve mentioned before that it is good to shampoo twice if your hair is extra dirty or hasn’t been shampooed in a while. You don’t want to use much shampoo each time, just about the size of, or a little bigger than a quarter. You usually wont get much of a lather the first shampoo, and when you get a big lather the second time around, it means the hair is clean. While you’re shampooing, really make sure you scrub every single inch of your head. I’m surprised how often I see clients that have very dirty hair underneath, and really only rub in a small circle with their palm on the top of their head. They skip out on the scrubbing with the pads of their fingertips and they don’t get the sides, nape or crown properly cleaned! Lots of detail, but make sure you scrub!
Step 3: Avoid over-conditioning. This one is extremely important in preventing flat hair. To apply conditioner the right way, put a small amount in your palm, then start at the bottom of your hair and work it through upwards, combing through the strands. I don’t even put it at the roots, because my natural oils moisturize that part and the conditioner will only weigh the roots down! The next part is vital….rinse like crazy. A lot of people get out of the shower with slimy hair, it should be soft, but not slimy. Rinse well!
Also, I would say not to use a moisturizing conditioner unless your hair is incredibly damaged or over-processed. A moisturizing conditioner will be too rich and too heavy. Think Pantene Pro-V. I know it is a really good detangler, but it is too heavy and it will pull your hair down like crisco. All conditioners will be moisturizing to a degree, so again, unless your hair really needs the extra moisture, I’d go for a lighter volumizing one.
So, here is a short list of my favorite volumizing shampoos. (conditioners from all the following are good too, but this post is a little more focused on the shampoo!)
Matrix Amplify

Pureology Purevolume

Redken Body Full

Oribe Shampoo for Magnificent Volume

P.S. If you use shampoo for color treated hair, I’d keep using that. Or you can alternate with a volumizing shampoo if you are dying for Dolly Parton hair.
(i’m so sorry about the funky centering of the photos. the photo centering on this blog with puzzle me until my dying day..)